Let’s get real. No one cares about yesterday’s news. Just ask the former high school prom queen drowning in her flask and wolfing down a Krispy Kreme on her way home from a Weight Watchers meeting.
The alarm bells start shrilling when I find a company disseminating old news. Granted, there can be a number of reasons for retweeting months old articles or recirculating past press releases. But more often than not, it is a clear signal that the company is not advancing as it should.
When a company is progressing, it proudly announces new customers, revenue growth and innovative product lines. On the other hand, when a company is failing to obtain clients, market share or profits, it desperately tries to stay relevant by making trivial or dated matters appear newsworthy.
Companies that are floundering typically resort to broadcasting events such as a “website re-launch” or a “product upgrade”. Here’s a newsflash: flourishing startups spend their time innovating, not squandering it on a website makeover. And unless the product already possesses a solid customer base and industry recognition, “additional features or upgrades” are completely meaningless.
A former prom queen can cling to her high school yearbook and bask in her glory days. A business does not have that luxury. Companies must peer forward, not backwards, in order to succeed in today’s competitive economic environment.
“The only time you should ever look back is to see how far you’ve come.” – Author Unknown
This article was originally published on Crowdfund Insider
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